PBHL-H 432: Health Care Marketing
Social Media Plan
Assignment Overview:
For this project, I created a full social media marketing plan focused on promoting women’s health services at IU Indianapolis. I developed SMART objectives, selected platforms based on student behavior, and created mock posts that aligned with the campaign goals.
Mock TikTok Post
Mock Instagram Post
Mock Instagram Post
Mock TikTok Post
What I Learned:
This project helped me understand how to build a social media strategy from start to finish. I learned how to connect marketing goals to platform choices, how to create content that feels both informative and approachable, and how to think about engagement in a more intentional way. It also strengthened my confidence in creating materials and communicating clearly, two skills I really enjoy using.
Program Competencies
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Communication
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Marketing and outreach
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Project planning
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Use of technology and digital tools